Advertising disclosureNavoris is funded by affiliate commission. Links marked partner link pay us a commission if you buy through them, at no extra cost to you and with no change to the price. We are not paid for a positive opinion. How this is kept separate from our writing.
NavorisSecurity, plainly

Editorial policy

Last updated: 25 September 2026

This page describes how Navoris is written and how it is paid for. It is deliberately specific. A vague promise to be impartial is worth nothing; what is worth something is a written account of who writes, what the money is, and what we have agreed not to do — against which you can measure any page on this site.

1. Who writes here

Navoris is a small publication. Articles are written and edited by Mary Baker, who is the responsible editor and director of publication, and who is accountable for everything published. Every article carries a named byline and a publication date. We do not publish anonymously, and we do not use invented author personas or stock author photographs.

Where an article is substantially revised we change the date and, if the substance changed, say what changed and why.

2. How facts are established

Our work is documentary and comparative rather than laboratory-based, and we say so on the page. In practice that means:

  • Product specifications come from the manufacturer's own current published material, not from a press release, not from a competitor's comparison table and not from another affiliate site. We record when we read it, because plan contents change.
  • Effectiveness claims come from independent testing laboratories that publish their methodology — principally AV-TEST, AV-Comparatives and SE Labs. We cite the laboratory, and we send readers to the current round rather than reprinting a number that was true once.
  • Background on threats comes from public-sector sources such as ENISA, Europol and national cybersecurity agencies, in preference to vendor marketing material, which has an interest in the answer.
  • Where we do not know, we say so, and we hedge rather than guessing. A sentence that reads "we were not able to verify this" is more useful to you than a confident invention.

3. How the site is funded

Navoris earns money in exactly one way: affiliate commission. When a reader follows a link marked partner link and buys a subscription, the seller pays us a percentage of that sale.

  • The price you pay is the seller's own price. The commission is taken from the seller's margin, and you are not charged more for arriving through us.
  • Every commercial link is labelled in the visible text, carries the markup rel="sponsored nofollow noopener", and has a note underneath saying that we earn a commission.
  • There is a disclosure bar at the top of every page and a disclosure box at the top of every article that contains a commercial link, before any promotional content.
  • We take no payment for a review, no payment for a rating, and no payment to be included or excluded. No advertiser sees an article before publication, and no advertiser has ever been given the right to.
  • We accept no sponsored posts and no guest articles placed for link-building.

We think being paid on commission is a real conflict of interest rather than a theoretical one, and the honest response is to disclose it loudly and then write as though the reader can tell the difference — because they can.

4. What we will not do

These are commitments, not aspirations. If you find us breaking one, tell us and we will correct it.

  • No invented testimonials. We publish no reader quotes, no customer stories and no "what happened when I tried it" narratives that did not happen. Nothing on this site is framed as reader-submitted unless a reader actually submitted it and agreed to publication.
  • No invented ratings. We publish no star ratings, no scores out of ten and no "editor's choice" badges, because we do not run a scoring methodology that would justify one. A number implies measurement; we would have to fabricate the measurement.
  • No artificial urgency. No countdown timers, no "only 3 licences left", no "offer ends tonight" unless the seller has published that deadline and we have linked to it. Manufactured scarcity is a sales technique, not information.
  • No guaranteed-result claims. We will not write that a product will keep you safe, prevent all attacks or protect your identity. No product does, and saying so would be false.
  • No fabricated statistics. We will not print a percentage, a breach cost or a growth rate without a source you can check. If we cannot source a figure, we describe the shape of the thing in words instead.
  • No fake scarcity of choice. Where a free or built-in alternative exists — Microsoft Defender, for instance — we say so, even though saying so costs us money.
  • No scare tactics. We will not imply that your device is already infected, that you have been hacked, or that something terrible is imminent, in order to sell a subscription.
  • No copied content. Text is written for this site. Diagrams are drawn by us as original SVG files. We use no product screenshots and no stock photography.

5. Independence from advertisers

The commercial relationship is with an affiliate programme, not with an editorial contact. No advertiser, network or agency has the right to review, approve, amend or delay anything we publish, and none has ever been given it. We will not remove a criticism at an advertiser's request. If a partner asked us to, we would say no, and we would say so on the page.

Practically, this means our articles contain sections that reduce our revenue: lists of features a product does not have, warnings about automatic renewal pricing, and explicit advice to buy a different tier or nothing at all. Those sections are the test of whether this policy is real.

6. Corrections

We will get things wrong. The policy is straightforward:

  1. Tell us. Write to info@navoris.online with the page, the statement you believe is wrong, and — if you have one — a source. Anyone may do this; you do not need to be the company concerned.
  2. We check it against the primary source, normally within five working days. We will tell you what we concluded either way.
  3. Errors of fact are corrected in the text itself, not in a footnote nobody reads, and the page date is updated.
  4. Substantive corrections are disclosed on the page. Where a correction changes the meaning of something a reader might have relied on, we say what was previously stated and what it has been changed to. We do not quietly delete an error and pretend it was never there.
  5. Matters of opinion are not corrections. If you disagree with a judgement rather than a fact, we will say so plainly and, where the point is a fair one, add the counter-argument.

An example of this in practice is at the foot of our Norton AntiVirus Plus article, which lists the claims we removed from the earlier version of that page and why.

7. Privacy as an editorial position

We take no analytics on this site, which means we cannot see which headline performed better and cannot optimise against you. That was a deliberate trade. It costs us commercial information; it removes any temptation to write for a metric. See the cookie policy for how to verify that nothing is being collected.

8. Complaints

If you think we have breached this policy, write to info@navoris.online. Complaints go to the responsible editor, Mary Baker, who will reply in writing.